Consum. Oil Tortas
Packaging redesign. (Personal project)
Packaging redesign whose main objective was to reduce plastic use and give the product a second life through a more sustainable approach.
All models where made by hand reusing egg-box cartons in order to prove their efficency.
It was important that the container offered a rigid and resealable system that prevented early breakage and torta softening.
Graphics were also modernized. The use of brighter colors makes it more eye-catching and easy to differenciate though still following Consum’s brand identity bases and it’s original packaging concept, which is based on sevillian mosaics.
Internal side of the carton sleeve where the interactive activities are shown
Paper separators were used to separate the tortas and avoid them from touching