Anekdote. A story that transforms
Packaging / Naming (Created for the Master’s subject “wine & distillery design“)
Packaging design and naming to a new “Vallformosa” cava that was going to be exported to the northern Europe area to be distributed through foodservice.
The design had to be bold and colorful to catch the younger public’s eye from a distance and have a name that was inviting.
White cava . Front and back label
It’s name was chosen as reference to all the funny stories that happen once someone is out with their friends. This lead to base the design on the concept of transformation and distortion which reflect how this funny stories evolve and change everytime they are told.
This organic shapes and color gradients also have a ressemblance to northern lights, which is something characteristic from countries from northern Europe.
