Wild Grove.
Packaging design (Photography by Angelina Kolarova)
Packaging design for an organic soap brand which enhances the connection with nature through it’s ingredients.
The name “Wild Grove”, which was proposed by the creator of the briefing, exposed a clear reference to nature itself. Because of it, when approaching the project, it was decided that the main element should highlight other characteristics of the product, bubbles, making a connection to nature through more subtile details such as colors or names.
The clean and jerarquized structure gives the product a more mature and quality look, whereas the organic shapes and gradients bring to it a playful and more natural side.
