Pensat i fet. The traditional flavour in today’s style
Branding identity / Packaging (Master’s Final Project)
Branding and packaging design for an “horchata” and “fartons” brand that brings tradition and modernity together in order to keep this Valencian beberage alive to younger generations. It is both offered in it’s tradicional local store and in supermarkets, and only uses sustainable materials.
Take away "fartons" box
Handles adapt to different amount of boxes and make them easy to carry
Combining elements from the traditional valencian indumentary and typical idioms, “Pensat i fet” has a unique visual style that is fun and familiar to locals.
On it’s supermarket version, cartons were replaced with glass bottles that once finished, can be brought to the local store to be refilled.
Following the takeaway graphic style, a mascot was created to make differenciation easier for users and to show the different fases that take place during the process in which “horchata” is made.
Supermarket "fartons" boxes. Small and big format
Kit to create your own handmade "horchata"
Instructions are shown on the inside